COLLECTION OF PERSONAL INFORMATION
Information collected directly from individuals: Care Resource may collect personal information directly from individuals, for example through a web form, during online registration, or at Care Resource events. Personal information that is collected may include first and last name, address, email address, and phone number.
Information collected from devices: Care Resource’s email campaigns may also use tracking technologies such as web beacons, pixels, and other similar technologies to automatically collect certain information such as an IP address, browser type and version, and email engagement statistics.
Information collected from partners: Care Resource may collect personal information from third-party partners and combine it with other information that has been collected. Personal information collected from partners may include, for example, IP addresses, dates and times of visit, browser, and operating system information, referring website address, demographic information, geographic location, and other information about how individuals interact with the website.
USE OF PERSONAL INFORMATION
Care Resource may use information collected about individuals for any lawful purpose, including the following:
- To provide individuals with information related to events, fundraisers, and registrations, including event reminders and updates.
- To market Care Resource products and services by email and text message with consent from an individual.
- To provide Care Resource’s website, to optimize the website, and to assist with advertising and marketing efforts.
- To comply with the law and to maintain the security of Care Resource’s website; or
- With consent, or as otherwise disclosed at the time information is collected.
DISCLOSURE OF PERSONAL INFORMATION
Care Resource may share the information collected with other parties, including the following:
- With third-party service providers to assist with providing and marketing our products and services, such as payment processors, data hosting services, analytics services, online ticketing services, advertising partners, and email service providers.
- With Constant Contact, to send email marketing and text message communications. For more information about how Care Resource may use information with Constant Contact and the information that may be collected through email campaigns, see Constant Contact’s Customer Data Notice available at https://www.constantcontact.com/legal/customer-contactdata-notice.
- With any affiliates or joint venture partners that may be obtained in the future.
- As part of a corporate sale, merger, acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding.
- If necessary to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information received, or to otherwise protect Care Resource’s rights or the rights of third parties, or to protect the safety or security of any person or entity.
- With individuals’ consent or as otherwise disclosed at the time of data collection or sharing.
Care Resource may share information that has been de-identified or aggregated without limitation.
DIGITAL ADVERTISING & ANALYTICS
Care Resource may authorize advertising partners to use cookies and similar technologies on our website to automatically collect certain information from an individual’s device, that may be shared, pertaining to interactions with our website These partners may also collect information from other websites or apps over time, including information about relationships among different browsers and devices. Such information can be used by Care Resource or our advertising partners to serve more relevant targeted ads. For more information about this type of advertising and how to opt out of targeted advertising from our advertising partners, go to www.aboutads.info.
Care Resource may also work with third parties that collect data about an individual’s use of our website and other sites or apps over time for non-advertising purposes. Care Resource uses Google Analytics and other third-party services to improve the performance of the website and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when individuals use our website, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.
Web browsers may allow cookies to be blocked, however, parts of Care Resource’s website may not function properly if done so.
EMAIL AND TEXT MESSAGE COMMUNICATIONS
To stop receiving email campaigns from Care Resource, individuals will be required to unsubscribe via any marketing email sent. Opting out of email marketing will not suspend messages sent related to Care Resource’s transactions and relationship with an individual, such as event confirmations.
To stop receiving text messages from Care Resource individuals will be required to reply STOP, QUIT, CANCEL, OPT-OUT, or UNSUBSCRIBE to any text message sent. Refer to our Mobile Messaging Terms and Conditions available at [insert link to mobile terms].
PRIVACY RIGHTS: Care Resource has established policies laying out standards for the classification and use of confidential data, as well as specific security controls to protect data (Reference Policy No. 4011.003- Confidential Data).
UPDATING INFORMATION
Individuals who subscribe may review, change, or update contact information by clicking the “update profile” link at the bottom of any of our email communications.
CHANGES TO THIS PRIVACY POLICY FOR MARKETING COMMUNICATIONS
Care Resource may update this SMS Privacy Policy at any time.
CONTACT INFORMATION
Questions about this Marketing Communications policy may be directed to the Marketing Department.
