“Kill AIDS” Campaign Set to Launch on April 21st

“Kill AIDS” launches on APRIL 21st at the
pre-AIDS Walk Miami event on the Townhouse Rooftop

MIAMI, FL (April 5, 2012) – Care Resource is proud to present its newest HIV/AIDS information and awareness campaign appropriately entitled “Kill AIDS”

Kill AIDS is an organic, grass-roots, youth-driven initiative born out of the University of Miami’s School of Communication’s annual PhilADthropy project.   During this year’s 3rd annual PhilADthropy, 10 advertising and public relations students, guided by a faculty member, worked with Care Resource to develop and deliver advertising and other promotional materials for the campaign. The services were rendered during a 25-hour marathon work session that began at 11 a.m. on February 17 and ended at noon on February 18. The Kill AIDS campaign was unveiled by the University of Miami students for Care Resource at the end of the 25th hour.

This campaign flips the common (and often overused) statement “AIDS kills” into a powerful call to action that puts the responsibility of making a real change to the individual.  Kill AIDS targets 18-34 year old “millennials” with facts about HIV/AIDS, information on preventing the spread of new HIV infections, and the likelihood of a cure for HIV in the near future.  Unless personally affected by the virus, this age group does not feel a strong connection to the cause and, for the most part, is vastly uninformed.  Kill AIDS aims to change that.

For instance, did you know …

  • More than 50% of new HIV infections are among those under 25 years of age[1].
  • An estimated 21% of people living with HIV in theU.S.are undiagnosed.
  • Every 9.5 minutes, someone in theU.S.is infected with HIV.
  • Gay and bisexual men continue to bear the greatest burden of HIV infection, accounting for an estimated 53% of new HIV infections.
  • African-Americans and Latinos are disproportionately affected by HIV and AIDS.
  • Women now account for 27% of HIV infections in the U.S.[2]

See Kill AIDS at work on April 21st at the Townhouse Hotel Rooftop, 150 20TH Street inMiami Beach at 9:00pm.   



Care Resource is a 501(c)(3) non-profit, multi-cultural, community based AIDS service organization. For over 28 years, Care Resource has provided HIV/AIDS research, prevention, care and treatment services to individuals in Miami-Dade and BrowardCountiesand is South Florida’s oldest and largest HIV/AIDS service organization.  For more information, please visit CareResource.orgKillAIDS.org

or contact:
Joe DePiro
Public Relations
Care Resource
Tel 305-576-1234 x 210


[1] Source: UNAIDS 2009 AIDS Epidemic Update.

[2] Source:  CDC 2011 HIV Web Site www.cdc.gov/hiv